Design Thinking: Wicked Problem
A wicked problem have non-stop rules, cannot be “solved”, so there’s not necessarily any end.
Where design thinking can relieve the pain?
The design thinking goals certainly reach some pain points of complex systems, or environments for living, working, playing and learning.
Case Study: Culture & Heritage
Warming up to that introduction of Wicked Problems, I’m proud to share a little some design thinking process, and empathizing from an intangible attribute, such as the Culture & Heritage.
How to Empathize that intangible experience?
First and mandatory, we need to benchmark and get some evidences through the design thinking, so the Dr. Google or relative search engines are welcome!
Tip #1: Online Mood Tools
Mood boards not only can give inspiration, but also is an effective time-saver and invaluable component in the creative process, typically with the teamwork.
The endless method of Canvas
I take this moment to thank my colleagues to build up that whole scope. They are Victor Bat, Luana Brito Souza and Laura Zaar.
Particularly, working with canvas and get creative insights from reality and lunatic ideas really helps: How about that?
Designing Process
Standing on the empathizing circle, the processes bellow found us some directions to ideate something.
- Quantitative Survey: was found some user behaviour in a way that can be quantified and used for statistical analysis.
- Interviews: with participants one-on-one to discuss in depth what the participant thinks about this topic.
- Affinity Diagram: with the goal to organize perspectives and points of view into groups or issues
- Empathy Map: To reach real empathy with our users, the map helped to develop deeply, with shared understanding and empathy for other people.
- User Persona: Then we got the assembled from the behaviours and motivations of the many actual users we encounter in our research.
- User Journey: This tool helps us further empathize with the user so that we could find opportunities to make their journey better.
- Problem Statement: We’ve defined the problem, keeping the team on track throughout the entire design process
Brainstorming
A number of possible ideas were created from divergent thinking before refining and narrowing down to the best idea convergent thinking.
In order to discover which ideas are best, the creative process is iterative. This means that ideas are developed, tested and refined a number of times, with weak ideas dropped in the process. This cycle is an essential part of good design.
- How might We: method of refining number
- Spend More Time Diverging: When ideating, we number the ideas so they’re not associated with one person and try to go for 20–30 ideas. That took lots of ideating to get to brilliant ideas and being comfortable with a bunch of your ideas that also did not working at all.
Final Result: Mind Map
I Hope you liked that quick guide of design thinking, that took about 3 days to be done, as part of my bootcamp Ironhack — São Paulo, October, 2020.
Até logo / See you / Tot ziens! :)
